In the world of motorsports, performance is everything. Rick’s Motorsport Electrics produces high performance electrical components for motorcycle and other motorsport engines. Digimix helped Rick’s turn their massive product catalog, into an ecommerce website optimized for conversions and search engine visibility.
Rick’s Motorsport Electrics is a premier manufacturer after parts for motorcycle and motorsport electrical systems. They engineer and produce high quality electrical components that are often hard to find. So for if you were looking for a replacement Honda rotor or Suzuki stator for your motorcycle, they would be a great source. In the past, the company had primarily sold its products to other parts dealers, who would then retail the products. More recently they decided to develop an online store, which enables them to sell directly to consumers. Their problem was that they held almost no market share over their own products online. Many of online stores were selling the products that they manufacturer, taking orders, then ordering them from Rick’s. The main goal of the SEO campaign for Rick’s was to capture the online market share of their own products by getting consumers to buy directly from them. To achieve this, DigiMix used a combination of on-page and off-page SEO techniques to improve the sites usability, make it search engine friendly and get it ranked for keywords related to what the store is selling.
Technical SEO for E-commerce
Information architecture has been the most important technical SEO success factor for this campaign. We went “under the hood” of the site, modified the code, and improved its performance by making it easier for search engines to understand.
Inbound SEO for E-commerce
In the case of motorcycles and motorsports in general, there’s allot of activity from consumers discussing and sharing their experiences. We have focused on engaging opinion leaders in the motorsports industry from around the world to help us create high quality anchor links back to RicksMotorsportElectrics.com. This has been an on going effort that required our SEO team to earn high quality inbound links for people and websites that carry an authority on the topics at hand. Our white-hat inbound SEO strategy has been paying off as we are averaging more unique visitors per high quality anchor link than the company is receiving from many of their paid online advertisements.