Client
Finding car service in NYC easy, find highly reliable luxury chauffeured transportation is another story. Beni’s Limousines is the go to limo and private car services for Manhattan’s top hotels including The Park Plaza. DigiMix worked with Beni Limousine to completely redesign and develop their website to showcase their amazing fleet of luxury vehicles and portfolio of transportation services.
Design
With so many options for driving services in New York City, Beni’s needed a way of cutting through the noise and setting themselves apart from their competitors. Through our analysis, we found many of their competitor companies were not showing the actual vehicles they owned. Instead they were using stock photos of the make and model for the car. This might make the site look nice at first, but we took a step back and asked ourselves, who is the our target audience? For the case of Beni’s, their target audience and purchase decision maker is actually hotel staff and managers. These managers are industry pros, who quickly make judgments about local service vendors on a regular basis. We wanted to communicate a sense of reliability and transparency to this audience, so instead of focusing on flashy pictures like you would seen in a national car advertisement, we used real photos taken on site. Visitors can learn what each vehicle offers, view interior and exterior photos, and explore related service options. This shows the hotel staff and managers exactly what they are order, so they can feel 100% confident in the services they are booking on behalf of their guests. As a result we created an effective online marketing and sales flow for visitors of BeniLimos.com.
