Client

Finding car service in NYC easy, find highly reliable luxury chauffeured transportation is another story. Beni’s Limousines is the go to limo and private car services for Manhattan’s top hotels including The Park Plaza. DigiMix worked with Beni Limousine to completely redesign and develop their website to showcase their amazing fleet of luxury vehicles and portfolio of transportation services.

Design

With so many options for driving services in New York City, Beni’s needed a way of cutting through the noise and setting themselves apart from their competitors. Through our analysis, we found many of their competitor companies were not showing the actual vehicles they owned. Instead they were using stock photos of the make and model for the car. This might make the site look nice at first, but we took a step back and asked ourselves, who is the our target audience? For the case of Beni’s, their target audience and purchase decision maker is actually hotel staff and managers. These managers are industry pros, who quickly make judgments about local service vendors on a regular basis. We wanted to communicate a sense of reliability and transparency to this audience, so instead of focusing on flashy pictures like you would seen in a national car advertisement, we used real photos taken on site. Visitors can learn what each vehicle offers, view interior and exterior photos, and explore related service options. This shows the hotel staff and managers exactly what they are order, so they can feel 100% confident in the services they are booking on behalf of their guests. As a result we created an effective online marketing and sales flow for visitors of BeniLimos.com.

  • Responsive Web Design - As we all know, the web has evolved far beyond desktop browsers. We use responsive web design so your site adapts its content to display seamlessly according to the screen size it’s being viewed on. Digimix responsive websites are designed to be compatible with mobile, tablet, and desktop browsers. They are crafted with the best web standards to ensure compatibility across all popular browsers and devices. From iPhone to iPad and everything else, your site will look like it was built for any device.
  • WordPress Development - The Digimix WordPress developer team helps to build WordPress and many of it’s most popular plugins by contributing to their open-source projects. With more than 150 custom WordPress themes and plugins published for clients including JetBlue and The City of New York, Digimix has a proven track record for successful enterprise-level WordPress projects. Digimix technology goes beyond site builds. We engineer cloud publishing networks to serve rich content to millions of simultaneous users. Digimix WordPress applications can integrate with other systems in real time, scale on demand to handle traffic spikes and run with enterprise-grade speed and security.

Deliverables

What we Made