Client

PranaVayu is a yoga group operating out of Boston MA that was looking for a new way to raise awareness about their unique style of yoga and to streamline the communications surrounding their yoga workshops.

Case Study

PranaVayu is a yoga group operating out of Boston MA that was looking for a new way to raise awareness about their unique style of yoga and to streamline the communications surrounding their yoga workshops. Our goal was to integrate the full circle of the Prana Vayu Yoga experience into this site. Starting with an introduction to the founder David and the story behind Prana Vayu, we educate the or by continuing to explain what makes it such a revolutionary style of yoga. We made the site useful by offering access to class schedules that could easily be synced to any Google Calendar, Outlook or smart phone. The interactive content in the Yoga Flows and Music Playlist pages give users a good reason to spend time on the site. They can learn more about the Prana Vayu Yoga style by looking at the photos sets of yoga flows (step by step photos series of a sequence of yoga positions). The Music Playlists page helps people who are searching the internet for yoga music find good recommendations, and help people who have taken a Prana Vayu yoga class discover the download the music they heard in class.

For their workshops, they needed a system that would allow them to post listing for their yoga workshops, and accept payments to sign up with the workshops. Using a WordPress CMS we developed workshops.pranavayu.com producing a an increase in conversion rate and top 3 search results for “yoga workshops”.