La Cité Development is a real estate development firm investing in up and coming areas throughout the United States. Their portfolio of high profile projects ranges from the Ritz Carlton in Miami to Center/West in Baltimore. With several major projects underway in Long Island and Harlem, La Cité was under pressure to meet the increased publicity with a strong web presence. Their original website was in developed in flash and controlled by an outdated CMS which was pain to use. Making simple content updates would take much longer than they should and was a source of frustration for the staff.
La Cité discovered DigiMix during their search for website design and development firms in New York City with excellent reputations. After soliciting numerous competitive bids, La Cité chose DigiMix as their partner for the redesign and development of their website based on DigiMix’s technical prowess, creative vision, stellar reputation and collaborative spirit. We designed an on trend parallax portfolio style homepage, introduction the company, featured projects and pitching their key value proposition- their investment strategy.
The WordPress CMS / dashboard is completely customized for managing their portfolio project. This make development stage updates, investor reports and project photos easy to manage across multiple audiences, including marketing content for prospective investors and password projected content for current investors.
The responsive web design makes the website look great across both mobile devices and desktops. This is particularly helpful for the La Cité team to use as a wireless marketing and communications tool on their tablets when they are on a development site.