StyleCheck.me is a website for a social media start-up juggling public communications between 3 segments of audience: potential users, advertisers (customers) and investors. Since the app is still in development, we created a mock demo, which would quickly give visitors an overview and capture their interest in using it. For the audience of potential advertisers, we wrote copy that not only speaks to their needs and wants but address macro-scale industry changes. Rather than putting potential investors to sleep with a VC standard pitch deck, we transformed the Style Check pitch deck into an animated video presentation.
Style Check – Business Presentation from Michael Salafia on Vimeo.