Have you ever been sunbathing poolside and wrapped your phone in a towel to keep it cool? If you have, then it is very likely you’ve also dropped your phone as a result. Shadepop is a mini sun umbrella that attaches to any table top, stabilized by it’s magnetic base. This patented design was invented by a former advertising executive, now living in sunny Florida. Digimix worked with Shadepop to design and develop their online store and market entry strategy.