Inbound marketing is a discipline of marketing that concentrates on earning an audiences attention, as opposed to buying it the way you would with most forms traditional advertising. It’s not a tactic, channel or technology. Inbound is an approach. Today, consumers are making more informed buying decisions. They are reading Yelp reviews before going to a restaurant. They are price comparison shopping before buying electronics. And they are probably looking up what your business offers before deciding to go with you or a competitor. Inbound marketing capitalizes on this consumer behavior by attracting people throughout various stages of the purchasing funnel. People value high quality relevant content and connections. Most people do not care much for interruptive messages. So why bother them when you can genuinely engage them? Inbound marketing online provides businesses with the opportunity attract visitors, convert them into leads, close customers and wow them into promoting your business to their connections.

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