What is conversion rate optimization?

CRO or Conversion Rate Optimization is basically making a webpage be the best it can be at turning visitors into customers. A more technical definition of CRO is the science of designing a website or landing page to maximize the achievement of a goal for a specific action. In most cases the action is buying something or submitting a request.

How does conversion rate optimization work?

The conversion rate optimization process begins with understanding your customers. We will conduct in-depth market research and analysis to determine the ideal experience your customers are hoping for online. Then we’ll test the usability of your website in order to identify barriers to conversion. Once we have identified the cause of conversion problems, we will design an improved user experience to fix them. Before we launch our updates we use advanced techniques including multivariate testing and a/b split testing to ensure our solutions will work are . After the updates are live, we continue to monitor the websites performance and conversion rate in real time, measuring the difference our CRO has made on your site. In the end you’ll see the real improvements as more of your online visitors are converted in customers.

What is the conversion rate optimization process?

In a traditional marketing plan, if your goal was to increase sales, the answer was almost always the same: Buy more advertising. Using the processes of conversion optimization, you actually increase your websites sales or leads without spending money on advertising. This is accomplished by reducing the “bounce rate” of your current traffic, which is the percentage of visitors who leave the site instead of viewing other pages. To figure out how to reduce the bounce rate, we test and analyze different headlines, content and images, and find the mix that results in the highest conversion rate.

Example of conversion rate optimization in a real estate lead generation process

CRO is used to increase lead generation and sales for a website. For example, if you are a real-estate agent, you are most likely using your website or blog to get people who are looking for property to contact you. If that’s the case, you should ask yourself: “How easy is it for people who are visiting my website to contact me?” First of all, phone number and other contact information should be obviously placed and easy find. But what else could you do to get people to contact you? At DigiMix we will come up with a call to action and lead capturing system that will automate this process. In this example it could be something as simple as a headline that reads “Set up a Showing” with a form requesting the visitors name, phone number and email address. If the visitor completes the form, which will only take them seconds, you will have a new warm lead. This is a very basic example of CRO. But as you can imagine, there are so many possible ways optimize the conversion rate of your site that you really need to follow a scientific method to truly achieve the best results.

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