Tag: Inbound Marketing

What is inbound marketing?

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Inbound marketing is a discipline of marketing that concentrates on earning an audiences attention, as opposed to buying it the way you would with most forms traditional advertising. It’s not a tactic, channel or technology. Inbound is an approach. Today, consumers are making more informed buying decisions. They are reading Yelp reviews before going to … Continued

Creating Content for Lead Generation

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For most SMBs, the primary goal of an digital marketing campaign is to generate more leads. There are many people searching, thinking and discussing what your business offer. But how do you get in touch with those people? Or better yet, how do you make those people get in touch with you? Content creation for … Continued