digimix web design on wall street journalAs New York City builds it’s brand awareness across the internet with the .NYC domain name extension, attention has turned to the “.NYC Goldrush”. This year over 1,300 domain name extensions are being released to the public, and .NYC is one of the hottest on the market. A recent article from the Wall Street Journal, takes in depth look at how the .NYC domain name will affect city businesses and organizations.  The website for the Lower East Side’s Pickle Day is mentioned in the article as one founding website for the .NYC domain name extension. Digimix was selected by the Lower East Side Business Improvement District as the official web development company for PickleDay.NYC. The new Pickle Day site was launched in September and has been a huge success for the city in promoting awareness for one of their festivals that helps to build the community and support local commerce.